“So far, we have gone in just one direction. “All that was on offer has been consumed by the audiences.”Īgarwal is well aware of the image of Ullu app in people’s minds, and does want to go beyond the desi-erotica genre soon. A lot of these came during the Covid-19 lockdown period, as Agarwal’s Ullu app achieved a growth of 220 per cent. This is how we work,” he explains.Īlthough Agarwal refused to divulge the active subscriber base of his app, he said it has clocked 28 million downloads across Android, iOS and Fire TV platforms. Post that we fix a budget, they shoot it and give it back to us, we do a QC and we take the film. That’s important to check the intensity of the actor. They tell us their requirements we take a look test as a soft copy so we know the acting skills. If we like it, they propose the location, costumes, side actors, lead actors etc,” he explains the process of how a project gets a greenlight from Ullu’s creative team. People create the work and give it to us. “Our system is such that we do not do any production in-house, we outsource all our work. “If an actor has worked with us a year ago and we know a lot can change over the course of that year.” Shows like Kavita Bhabhi and Charmsukh Jane Anjane Mein are the most popular on its platform. “There are so many actors working that doing a background check is difficult,” Agarwal says. If someone wants to watch nudity, why would they watch it on OTT platforms?”īut there is the risk on someone who is appearing on a show being associated with content that is more hardcore. While some may brand shows like Ullu’s Charmsukh Jane Anjane Mein or Alt Balaji’s Gandii Baat as soft-porn, Agarwal highlights: “We don’t have any kind of nudity in our content. “People have given positive comments and have demanded that we create such content and keep continuing it,” he says.ĪltBalaji and Ullu’s success has shown that there is a market for “erotic” content in India and other OTT players too are trying to cash in on it. He asks why there is no criticism when there are similar scenes in movies of big stars.Īgarwal says shows like Kavita Bhabhi and Charmsukh Jane Anjane Mein are the most popular on its platform. “Why did they see it in the first place and why are they speaking about it?” Agarwal questions the “hypocrisy” of people. Ullu has been targeted for promoting erotica and “vulgarity” in its shows. While its web series are primarily targeted at Tier 2 and 3 audience, Ullu has been targeted for promoting erotica and “vulgarity” in its shows.
Introduced in 2018, the homegrown OTT platform Ullu is known for its bold and edgy content. “There was nothing vulgar or violent about it but yet there was a ruckus.” He cites the case of the recent Tanishq advertisement. Agarwal is in favour of censorship, but is unsure that it will silence those demanding it.
0 kommentar(er)
